Featured
Art / Editorial / Campaign / Identity
Featured
Art / Editorial / Campaign / Identity
FEATURED WORK: Ralph Lauren Winter 2022 Collection and Purple Label global advertising campaign. Creative Director: Jack Becht; Photographer: Alasdair McLelellan, Zackery Michael; Director: Gordon Von Steiner; Cinematographer: Stuart Winecoff; Casting: PIergiorgio Del Moro; Hair: Akki Shirakawa; Makeup: Sally Branka; featuring Gigi Hadid, Tyson Beckford, Angus Cloud, Andreea Diaconu, Simon Nessman, Shalom Harlow, Sacha Quenby, Mariam Devinzelle, Lulu Tenney, Lucky Blue Smith, Hamid Onafe, James Turlington, Ella Rattigan, Daryl Dismond, Dae Na, Coralie Jean-François, Amane Taniguchi, Jegot Venned, Varsha Thapa, King Princess, Luka Sabbat and many others. This campaign was set in a world inspired by Ralph Lauren’s NYC apartment and ran globally across print, digital, and billboard / out-of-home.
FEATURED WORK: Ralph Lauren Polo Women’s Fall 2022 Campaign. Creative Director: Jack Becht; Director: Terence Connors; Photographer: Alasdair Mclellan; featuring Devi Rae, Mathilda Gvarliani, Najiyah Imani, Amrit, and Coralie Jean-Francois.
FEATURED WORK: Ralph Lauren Fall 2021 campaign “An American In Milan” was created for Ralph Lauren featuring Ralph Lauren’s Fall 2021 Purple Label and Collection starring Hamid Onifadé, Lucky Blue Smith, Mica Ganaraz, Birgit Kos, Oulimata Gallet, Merlijne Schoren, Freek Iven, Joy Nul, and others. It appeared online, in book, and across billboards internationally. This “Fashion Showcase” was conceived as a fashion show supplement where location and runway elements are combined to offer a holistic view of Ralph Lauren luxury brands within the city of Milan. Concept: Jack Becht; Creative Director: Jack Becht; Head of Brand Creative: Maia James-Muller; Director: Bon Duke; Cinematographer: Ryan Marie Helfant; Photographer: Lachlan Bailey; Cast: Piergiorgio Del Moro.
FEATURED WORK: Ralph Lauren Holiday 2021 campaign “An Occasion to Celebrate” was created for Polo featuring Polo Men’s, Women’s, and Kid’s starring an ensemble cast of 8 international families shot across 4 continents and launched globally across Ralph Lauren’s owned and operated digital platforms. Advertisements as seen across global publications, with billboard, bus shelter, and additional OOH placements in New York, Los Angeles, and Chicago. Concept: Jack Becht; Creative Director: Jack Becht; Head of Brand Creative: Dave Oscroft; Director: Several; Cinematographer: Several; Production: Redhouse.
FEATURED WORK: TEAM USA, Beijing 2022 Olympics global ad campaign for Ralph Lauren, featuring Team USA athletes Aja Evans and Shaun White, as seen in print and as billboards in both New York and Los Angeles. Creative Director: Jack Becht; Photographer: Sebastian Kim. Additional content can be found in Video Gallery.
FEATURED WORK: Ralph Lauren Pre-Spring 2022, starring Meghan Roche, Jasmine Dwyer, Ash Foo, Naomi Chin Wing, Lucky Blue Smith, Hamid Onifade, and Jeenu Mahadevan was created for Ralph Lauren Collection and Ralph Lauren Purple Label and launched globally across all Ralph Lauren owned and operated platforms. Creative Director: Jack Becht; Head of Brand Creative: Maia James Muller; Director: Bon Duke; Cinematographer: Ryan Marie Helfant; Photographer: Steven Pan; Cast: Piergiorgio Del Moro.
FEATURED WORK: This video series, titled "The Myth of Orpheus and Eurydice", starring Lou Doillon, Marcel Castenmiller, and Laura Love was created for GUCCI featuring Alessandro Michele's Pre-Fall 2016 collection and launched across Vogue, Vanity Fair, Pitchfork, The New Yorker, GQ, and W. It is also featured on GUCCI's website and elsewhere across Condé Nast's international platforms, including Vogue China, Vogue Italia, and Vogue Japan. Concept/Story: Jack Becht; Creative Director: Jack Becht; Director: Gia Coppola; Music: Dev Hynes; Photographer: Dan Regan; Stylist: Arianne Philips.
FEATURED WORK: This campaign and product launch for Ralph Lauren Fragrance Polo Earth was launched in April of 2022. Creative Director: Jack Becht; Photographer/Director: Cass Bird.
FEATURED WORK: Ralph Lauren Fall / Winter 2022 Fashion Show: An Evening with Ralph Lauren.
FEATURED WORK: Selfridges Outerwear Campaign Winter 2020. Fashion Director: Jack Becht; Art Director: Jenna Murray, Chloe Bloch; Photographer: Casper Sejersen; Style: Vincent Levy; Hair: Ryan mitchell featuring Yura Nakano, Samer Rahma, Kayako, and Nyarach Ayuel.
FEATURED WORK: Selfridges Spring 2021 Editorial. Fashion Director: Jack Becht; Art Director: Jenna Murray, Chloe Bloch; Photographer: Daniel Sannwald; Style: Vincent Levy featuring Benjamin Mensah.
FEATURED WORK: The Art Of Dressing Editorial (Winter 2021). Fashion Director: Jack Becht; Photographer: Carlijn Jacobs; Art Direction: Chloe Bloch, Jenna Murray; Style: Vince Levy featuring Duckie Thot.
FEATURED WORK: Spring 2021 Fashion Editorial. Fashion Director: Jack Becht; Photographer: Clark Franklyn; Art Direction: Jenna Murray, Chloe Bloch; Style: Vincent Levy featuring Hannah Motler.
FEATURED WORK: AW 2020 Fashion Editorial. Fashion Director: Jack Becht; Photographer: Sean Thomas; Art Director: Chloe Bloch, Jenna Murray; Style: Vince Levy, Molly Donovan; featuring Fernando Cabral and Laura Morgan.
FEATURED WORK: Skims European Brand Launch 2020. Creative Director: Jack Becht; Photographer / Director: Vanessa Beecroft; Art Director: Kieren Gallear featuring Kim Kardashian.
FEATURED WORK: This photo and video series was created in partnership with Prada, Gucci, Bottega Veneta, Miu Miu, Gentle Monster, Tiffany & Co., and Valentino Garavani for use across Social, Billboard, Paid Ads, and .Com. Fashion Director: Jack Becht; Art Director: Jenna Murray; Photographer: Lea Colombo; Stylist: ASAP Nast; Cinematographer: Roberto Colombo; Hair Stylist: Soichi Inagaki; Makeup: Anne Sophie Costa; Prop: Miguel Beneto; Featuring: Marie-Ange; Marnix; Dries Haseldonckx; and Dipti Sharma.
FEATURED WORK: Ralph Lauren Spring 2022 Collection and Purple Label global advertising campaign. Creative Director: Jack Becht, Maia James; Photographer: Carter Berg; Director: Bon Duke. Casting: PIergiorgio Del Moro; Hair: Tomo Jidai; featuring Zoe SImone-Yi, Sacha Quenby, Felice Nova Noordhoff, Sora Choi, Mariam de Vinzelle, Lucky Blue Smith, Hamid Onifadé and Ollie Edwards.
OMM Museum
OMM MODERN MUSEUM
LAUNCHED: 2019
OMM Museum
OMM MODERN MUSEUM
LAUNCHED: 2019
ODUNPAZARI MODERN MUSEUM (OMM) LAUNCH: This identity launch inclusive of web, identity, design, curation, and programming was created for OMM, a contemporary and modern art museum designed by Kengo Kuma and located in Eskisehir, Turkey. The campaign was inclusive of all elements of launch, including establishment of PR, Design, and Garment Design partnerships. Creative Collaborators: Jack Becht, Idil Tabanca, James Orlando, Busra Erkara, Future Corp, Studio Pul, Flint PR, Jack Wild, Dilara Findikoglu, Emily Hope, Olgac Bozalp. Merch campaign features Hirschy Grace and Erin Wolf. OMM was awarded “International Project of the Year > £1m," which is given to projects with an investment of over 1 million pounds ($1.27 million), at the 2022 Museums + Heritage Awards.
Chanel
CHANEL
F/W 2017 2018
Chanel
CHANEL
F/W 2017 2018
CHANEL F/W 2018 COCOCRUSH CAMPAIGN: This vertical video campaign was created for Chanel, featuring Ana Kras, Pom Klementieff, Audrey Gelman, and Alexe Belle and Isis Valentino of St. Beauty. The campaign was created for instagram and was published across Vogue and Vanity Fair, as well as Chanel's Instagram account. Creative Director: Jack Becht; Director: Jack Becht; DP: Maceo Bishop; Stylist: Stella Greenspan.
Persol
PERSOL S/S 2017
Persol
PERSOL S/S 2017
PERSOL SPRING/SUMMER 2017: This global advertising campaign was created for Persol Eyewear, featuring Vincent Gallo. Print Advertising, Billboard, Point of Sale Video, 360 Video, and Digital Advertising. Creative Director: Jack Becht; Photographer: Zackery Michael; Stylist: Leah Adicoff.
Selfridges Beauty
SELFRIDGES BEAUTY 2020
Selfridges Beauty
SELFRIDGES BEAUTY 2020
SELFRIDGES BEAUTY STORY 2020: This editorial photo series was created for Selfridges. Fashion Director: Jack Becht; Art Director Chloe Bloch; Casting: Affa Osman; Photographer: Drew Vickers; Stylist: Vincent Levy; Make Up: Hiromi Ueda; Hair: Cydia Harvey; Nails: Rebecca Wilson; Featuring: Lara Mullen and Yilan Hua.
Select Projects
Select Projects
bulgari
This is a selection of images captured for Bulgari featuring Gala Gonzalez and Alexandra Spencer as seen on the social handles of Vogue and W Magazine. Creative Director: Jack Becht; Photographer: Dan Regan; Stylist: Danielle Nachmani.
TUMI
This video was shot on location in Iceland for Tumi featuring Ana Kras and tells the story of a woman who dreams of escape. Creative Director: Jack Becht; Director: Duncan Winecoff; Stylist: Alpha Vomero.
BMW
This global ad campaign features the 2018 all electric BMW i3. Creative Director: Jack Becht; Photographer: Kyle Alexander.
ALFA ROMEO
This photo based content campaign features select images of the 2017 Alfa Romeo Giulia, along with article content as published across GQ, Wired, Bon Appétit, Condé Nast Traveler, Architectural Digest, and Golf Digest. Creative Director: Jack Becht; Photographer: Kyle Alexander.
FALL 2019 EDITORIAL
This photo and video series was created for Bugatchi’s F/W 2019 campaign as part of a multi-platform rebrand inclusive of concept, website, social, campaign, film, magazine, packaging, showroom, and clothing.