BULLETT (2011-2015) was a transmedia publishing platform operating at the intersection of fashion, art, design, and culture. Conceived as a digitally native editorial brand, the project explored new formats for storytelling across print, tablet publishing, digital platforms and a New York City based storefront, while building a creative ecosystem that connected editorial content with design, fashion, lifestyle, entertainment, and technology.
A quarterly fashion and lifestyle publication featuring Fashion, Lifestyle, Entertainment, and Design.
The print edition of BULLETT Magazine established the brand’s visual language through bold editorial design and experimental layouts. The publication was nominated for the ASME Award for Best Design, recognizing its distinctive approach to contemporary fashion publishing.
BULLETT Interactive reimagined the magazine for tablet publishing, combining editorial content with motion, sound, and interactive storytelling. The app became one of the top five most downloaded fashion publications on the iOS Newsstand, demonstrating the platform’s early leadership in digital magazine design.
BULLETT Creative Agency (BCA) extended the publication’s creative vision into a multidisciplinary studio, partnering with brands and cultural organizations to develop digital experiences, design systems, and interactive storytelling across emerging platforms.