Defender — Fall 2025

Campaign · Brand Book · Paul Hempstead

Set against the vast landscape of Wyoming, the campaign follows young athletes pursuing effort and elevation through climbing, riding, and alpine exploration. The concept was developed as both campaign and editorial, realized across a printed brand book, performance media, CRM, and paid and organic social.

Defender — Fall 2025

The wild terrain of Wyoming. High-speed descents, granite climbs, long alpine miles. A new generation chasing effort, elevation, and adventure beneath the Tetons.

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Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
Cold air. Gear packed. Mountains waiting.
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
The wind moves through the valley. The sky opens above.
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025
Defender — Fall 2025

Credits

Creative Director Jack Becht
Photographer Paul Hempstead
Director Jack Becht
Cinematographer Michael Kirby Smith, Anthony Subietas
Stylist Ian Bradley
Cast Antonella Delgado, Jasson Warrich
Edit Heywave
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