Fortnite x Polo

Brand Partnership

Ralph Lauren entered the world of Fortnite through a landmark partnership with Epic Games, bringing the spirit of Polo to a new generation of players. The collaboration introduced the Polo Stadium Collection to the metaverse—reimagining one of the brand’s most iconic 1990s designs for a digital world.

Fortnite x Polo

Digital fashion meets gaming culture.

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Fortnite x Polo
Fortnite x Polo

The collaboration introduced the Polo Stadium Collection to the metaverse—reimagining one of the brand’s most iconic 1990s designs for a digital world.

Fortnite x Polo

Players could wear the collection in-game through a series of high-fidelity digital outfits, accessories, and emotes inspired by Polo Sport and Stadium heritage. The experience blended gameplay, style, and self-expression—allowing players to explore Fortnite in unmistakable Polo fashion. The partnership extended beyond the game, launching a matching physical Polo Stadium capsule and marking Ralph Lauren’s first major step into gaming and the metaverse. A new expression of the brand—where heritage, innovation, and digital culture meet.

Fortnite x Polo
Fortnite x Polo
Fortnite x Polo

Credits

Creative Director Jack Becht
Brand Partner Ralph Lauren Corporation
Brand Partner Epic Games / Fortnite
Digital Product Design Ralph Lauren Design + Digital Innovation Teams
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