Gucci — "The Myth of Orpheus and Eurydice"

Film · Gia Coppola

A global Gucci advertising campaign set within a world imagined by Jack Becht and brought to life through a cinematic series directed by Gia Coppola, with photography by Daniel Derro Regan. The four-part film, "The Legend of Orpheus and Eurydice", reinterprets the classical myth through the lens of Alessandro Michele’s Pre-Fall collection. The project was distributed across Gucci’s international platforms and further amplified through Vogue, Vogue Italia, and Vogue Japan.

Gucci — "The Myth of Orpheus and Eurydice"

The Myth Of Orpheus and Eurydice, Part One: "The Wedding"

0:00
0:00
Gucci — "The Myth of Orpheus and Eurydice"
Gucci — "The Myth of Orpheus and Eurydice"
Gucci — "The Myth of Orpheus and Eurydice"
Gucci — "The Myth of Orpheus and Eurydice"
Gucci — "The Myth of Orpheus and Eurydice"
Gucci — "The Myth of Orpheus and Eurydice"
Gucci — "The Myth of Orpheus and Eurydice"

The Myth Of Orpheus and Eurydice, Part Two: "The Bliss"

0:00
0:00
Gucci — "The Myth of Orpheus and Eurydice"
Gucci — "The Myth of Orpheus and Eurydice"
Gucci — "The Myth of Orpheus and Eurydice"

The Myth Of Orpheus and Eurydice, Part Three: "The Descent"

0:00
0:00
Gucci — "The Myth of Orpheus and Eurydice"
Gucci — "The Myth of Orpheus and Eurydice"
Gucci — "The Myth of Orpheus and Eurydice"
Gucci — "The Myth of Orpheus and Eurydice"
Gucci — "The Myth of Orpheus and Eurydice"

The Myth Of Orpheus and Eurydice, Part Four: "The Petition of Hades"

0:00
0:00
Created by Jack Becht Directed by Gia Coppola Music by Dev Hynes

Credits

Concept / Story Jack Becht
Creative Director Jack Becht
Director Gia Coppola
Cinematographer Jason McCormick
Music Dev Hynes
Photographer Daniel Derro Regan
Stylist Arianne Philips
Cast Lou Doillon, Marcel Castenmiller, Laura Love, and many more.
← All Projects