Polo ID Handbag Launch

Campaign · Alasdair McLellan

With the introduction of the Polo ID Bag, Ralph Lauren presents a new icon inspired by the timeless form of the English saddle. Rooted in equestrian heritage and crafted in supple leather, the design reflects the enduring codes of Polo — strength, romance, and effortless American style.

Polo ID Handbag Launch

The Polo ID — a global campaign for the launch of an icon.

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Polo ID Handbag Launch
Polo ID Handbag Launch
Polo ID Handbag Launch
Coastal fields at first light. Warm wind on open grass.
Polo ID Handbag Launch
Polo ID Handbag Launch
Polo ID Handbag Launch
Leather, horses, and the timeless ease of Polo.
Polo ID Handbag Launch
Polo ID Handbag Launch
Polo ID Handbag Launch

Credits

Creative Director Jack Becht
Designer Michael Rider, Karen Brown
Photographer Alasdair McLellan
Hair Claire Grech
Makeup Lynsey Alexander
Talent Amrit, Coralie Jean-Francois
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