Ralph Lauren — "An American in Milan"

Campaign · Lachlan Bailey

The Purple Label and Collection Fall campaign appeared online, in print, and across billboards internationally. Conceived as a fashion showcase, it brought together the energy of a runway with the atmosphere of Milan, offering a complete expression of Ralph Lauren luxury within the city.

Ralph Lauren — "An American in Milan"

Set across Milan in early fall, the campaign unfolds as a continuous expression of the collection within the city itself. Arcades, courtyards, and grand interiors become part of the rhythm. Tailoring moves through limestone corridors and across polished marble floors, absorbing the softened light of the season.

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Ralph Lauren — "An American in Milan"
Ralph Lauren — "An American in Milan"
Ralph Lauren — "An American in Milan"
Ralph Lauren — "An American in Milan"
Ralph Lauren — "An American in Milan"
Ralph Lauren — "An American in Milan"
Ralph Lauren — "An American in Milan"
Ralph Lauren — "An American in Milan"
Autumn calls for depth. Deep navy. Charcoal. Chocolate brown. Colors that feel grounded.
Ralph Lauren — "An American in Milan"
Ralph Lauren — "An American in Milan"

Credits

Concept Jack Becht
Creative Director Jack Becht
Head of Brand Creative Maia James-Muller
Photographer Lachlan Bailey
Director Bon Duke
Cinematographer Ryan Marie Helfant
Casting Piergiorgio Del Moro
Cast Hamid Onifadé, Lucky Blue Smith, Mica Ganaraz, Birgit Kos, Oulimata Gallet, Merlijne Schoren, Freek Iven, Joy Nul, and others.
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