The visual and narrative showcase was conceived as a seasonal lifestyle editorial and ran as a broadcast television commercial, out-of-home advertising campaign, and printed brand book, with additional placements across paid and organic social, performance media, and CRM.
An ambitious ice yacht campaign driven by precision engineering and the relentless capability of the Range Rover Sport.
A Skeeter-class “Formula One” iceboat raced the Range Rover Sport across frozen lakes at 130–160 km/h, with drifting snow turning every second into a high-stakes gamble. Speed and precision defined every move in this tense duel of machine versus sail.