Jack Becht is a content and campaign creative, video director, and designer with over 13 years of experience in advertising, branded content, and editorial. Jack is currently Executive Creative Director, North America at Accenture Song, where he leads content and advertising for Jaguar, Land Rover, Range Rover, and Defender.

He was most recently SVP/Creative Director at Ralph Lauren, where he led global brand advertising for Purple Label, Collection, Polo (men/women/kids/babies), Lauren, Home, Hospitality, and Fragrance. Additionally, Jack oversaw on-figure PDP, product photography, and content development across Ralph Lauren's E-comm and content studios both domestically and internationally. His contributions included all major campaigns, content, digital updates, and brand moments, including seasonal fashion shows, the Summer and Winter Olympics, US Open, and Australian Open. His remit included 230+ full-time employees.

Previously, Jack was Digital Fashion Director at Selfridges, where he managed 125+ employees across campaign/content creative and the photo studios, responsible for the creative direction and development of all seasonal fashion editorials, global brand advertising (digital, social, out-of-home and print), capsule and product launches, product photography/video, and all visual assets used across Selfridges owned and operated digital platforms. 

Jack was a key contributor to the launch of Odunpazari Modern Museum (OMM), located in Eskisehir, Turkey, where he contributed to the museum’s modern and contemporary art curation, identity design, communications, and programming.

Jack spent 3.5 years as Creative Director at Condé Nast, where he led the Fashion / Luxury group creating 360 advertising and content campaigns for client O&O, as well as the print, digital and social platforms of Vogue, Vanity Fair, GQ, Architectural Digest, The New Yorker, Wired, Pitchfork, CN Traveler, and the rest of Condé Nast's 22 brand portfolio.

He was formerly a principal and Chief Operating Officer at a fashion, art, and culture publication, BULLETT Magazine, where he co-founded and directed BULLETT's award-winning tablet publication, BULLETT Interactive. Jack was also a co-founder and senior creative within Bullett Creative Agency (BCA), BULLETT Magazine’s in-house creative agency, where he led creative services across tablet, print, and experiential.  

Former campaign clients include Chanel, Prada, Persol, Skims, Dior, Bulgari, Miu Miu, Gucci, Tumi, BMW, Cadillac, Buick, Alfa Romeo, and a host of additional partners across the fashion/luxury space. Editorial platforms include Numéro, Vogue, Vanity Fair, The New Yorker, GQ, Glamour, Condé Nast Traveler, Pitchfork, Wired, RL Mag, and others.

Jack is a graduate of Brooklyn Law School and formerly of the United Nations, where he worked as a human rights attorney within the Office of Staff Legal Assistance in New York and Nairobi. He is 38 years old.